Year in Review: Top Numbers & Colorways Chosen by Tesla Owners

— Insights from 2,000 sets of HALODISC 2 Custom Numbers

Before a new year begins, it’s worth asking a simple question:

When you give your Tesla a number, what are you really choosing?

In 2024, we delivered 2,000 sets of HALODISC 2 Custom Numbers wheel covers to Tesla owners around the world. From the very first “test order” to consistent repeat purchases and referrals, more and more drivers decided their car deserved a personal ID on the wheels.

The number cloud you see above is built from those 2,000 sets, covering every option from 00–99.

This article is a year-end deep dive into that data:

Which numbers were chosen the most?
Which colorways dominated?
Is your number a cult classic—or a true one-of-one?

The 2,000-Set Snapshot: Who’s Choosing Custom Numbers?

Let’s start with a simple overview:

Total volume: 2,000 sets of HALODISC 2 Custom Numbers
Models covered: Model 3, Model 3 Highland, Model Y, Model Y Juniper, Model X
Per-car install:
- The vast majority of owners chose four matching numbers per vehicle
Repeat behavior:
- About 12% of customers ordered a second set within the year, typically to:
  - Change numbers or colorways
  - Equip a second Tesla
  - Gift a set to a partner, friend, or family member

Across the full 00–99 range, something interesting emerged:

The Top 10 numbers account for around 40% of all sets sold.

In other words, when it comes to “my number,” Tesla owners do have clear patterns.

Top 10 Most Popular Numbers of the Year

Note: Rankings are based on aggregate 2024 orders for HALODISC 2 Custom Numbers.

🏆 No. 1 — 07

New beginnings, milestones, and “day one” moments

Why owners choose it:

Birthdays (especially children’s)
Wedding anniversaries
Delivery date of their first Tesla

It’s a rare blend of sentimental and universally attractive:

Works for both male and female owners
Feels like a “soft” lucky number without being loud

Common setups:

White Model 3 + black disc with white “07”
Dark Model Y + subtle tone-on-tone “07”

“07 may not be the coolest number in the world, but for me, it’s where everything started.”

🥈 No. 2 — 23

Jersey energy & personal identity

Typical owner profile:

Lifelong basketball fan
Wore 23 on a jersey in school
Has “23” somewhere in their online IDs

On the car, 23 reads as performance-leaning and confident, especially on Long Range or Performance trims.

It’s less about showing off the number, and more about quietly saying, “That version of me is still here.”

🥉 No. 3 — 08

Growth, “from zero to something,” and fresh starts

Why it’s popular:

A symbolic “step up” from 0
Start of a new career or business
Year of buying a first EV for some owners

It often appears on cars where the owner explicitly mentions “new chapter” or “first Tesla” in their notes.

No. 4–10: High-Frequency “Story Numbers”

10 – “Ten out of ten”, 10-year anniversaries, life-changing contracts signed on the 10th.
21 – Turning-point age, 21st-century marker, combination of two birthdays.
22 – Symmetry and partnership; common on family cars where “two of us together” is the theme.
25 – Strong around year-end; often chosen for Christmas dates, milestones, and December deliveries.
69 – Road number, mile marker—or simply the playful “you know what it is” choice. Owners here tend to have a sense of humor.
88 – Very popular with Asian and overseas Chinese owners; associated with prosperity and “fortune on the move.”
99 – “For the long run”; also picked as a second-car “upgrade” number following another favorite.

In short: Half of the Top 10 are tied to specific days and milestones. The other half are pure “I just like this number” energy.

What Are Owners Really Saying with Their Numbers?

By reviewing customer comments, order notes, and messages, we can group most numbers into four broad “meaning types.”

3.1 Memory Numbers: Turning a Day into a Permanent Badge

These are dates that changed something:

Birthdays and anniversaries
Delivery day of a first Tesla
The day someone quit a job, moved cities, or started a company

Feedback we hear a lot:

“On bad days, walking toward the car and seeing that number reminds me how brave I was on that day.”

The number becomes a small, daily reminder of a proud decision.

3.2 Identity Numbers: Jerseys, IDs, and “My Number for Life”

These numbers show up again and again in an owner’s life:

Jersey numbers from school or college
Employee IDs or racing numbers
Parts of long-used gamer tags and usernames

Owners often describe the covers as:

“A jersey my car can wear,” or “My personal ID, just on wheels instead of a screen.”

3.3 Journey Numbers: Highways and Milestones

These tend to be:

Highway or route numbers used every single workday
Odometer milestones (e.g., 10,000 km → 10)
Road numbers from a memorable road trip with someone important

For these drivers, the number is:

“A line on the map that overlaps with my life path.”

It’s less about “luck” and more about roads that built memories.

3.4 Code Numbers: Only the Owner Knows

Then there’s the “don’t ask” category.

These numbers look completely random, but carry deep private meaning:

The track number of a favorite song
The day a relationship started
A code only a small circle of friends understands

To everyone else, it’s just a nice two-digit graphic.

To the owner, it’s a secret stitched right into the car’s design.

Top Colorways of the Year

Choosing a number is only half the story. How that number is framed on the wheel matters just as much.

Here are the most popular colorways and styles from 2024.

4.1 No. 1 Colorway: Charging Black with White Numbers

This combo alone accounts for nearly 30% of all Custom Numbers sets.

Why it works so well:

Universally flattering on almost every body color
High contrast and easy to read from a distance
Strong performance look without being overly aggressive

It’s the go-to for:

Model 3 and Model Y daily drivers
Owners who want “sporty but still clean”

4.2 Minimalist Champion: Matte Black RTP with Tone-on-Tone Numbers

Key traits:

Low-key, OEM-plus visual language
Numbers are often chosen in a similar shade to the disc
Up close, the number is clearly visible; from a distance, the wheel just looks very refined

This is a favorite among owners who don’t want the car to “shout,”

but still want something more intentional than stock.

4.3 Most Photogenic Setup: Black Disc + High-Contrast Bright Numbers

This includes variations with:

Bright white, tangerine, teal, or other saturated digits

Where they shine:

Night photography and city lights
Parking structures with reflections
Social content (Reels, Shorts, TikTok, Instagram, etc.)

A not-uncommon type of message we receive:

“I’m not trying to be subtle. 2024 was the year I wanted a louder version of myself.”

4.4 Custom Numbers x Special Center Caps: The Emerging Favorite

As seasonal and themed center caps launched, more owners adopted a “modular” approach:

Standard center caps for daily driving
Halloween, Christmas, or limited-edition caps swapped in for special days

The result is simple but powerful:

One set of numbered discs + multiple center caps = one wheel setup with several “modes” throughout the year.

Who’s Buying What? Preferences by Model

Different Tesla models attract different personalities—and that shows up in the data.

5.1 Model 3 Owners: Story-Driven Numbers, Minimalist Colorways

Trend highlights:

Numbers skew toward 07 / 23 / 21—strongly story-driven
Preferred colorways:
- Clean black-and-white RTP
- Charging series in monochrome
Most common notes include:
- “daily driver”
- “commute”
- “first Tesla”

For many Model 3 owners, Custom Numbers are about quietly upgrading an everyday car.

5.2 Model Y Owners: Family-Oriented Numbers, Practical Color Choices

We see a lot of:

22 / 25 / 88 — numbers tied to family, holidays, or togetherness
Darker discs with high-contrast numerals (easy to spot in crowded lots)

Common keywords:

“family car”
“road trip”
“kids”

For Model Y drivers, it’s as much about recognizability and practicality as it is about style.

5.3 Model X Owners: Bolder Numbers, Bolder Colorways

On Model X, owners are noticeably more experimental:

Numbers like 69 / 99 / 10 show up frequently as “just because I like it” choices
Bright numerals and special center caps are more common

A large share of Model X photos come from:

Long-distance road trips
Camping and outdoor adventures
Scenic setups where the wheels are a major part of the visual story

For them, the car is already a statement—

Custom Numbers simply push that statement further.

Is Your Number on the List?

By now, you probably have a sense of:

Which category your preferred number falls into
Whether it’s a Top 10 favorite or a true outlier

Maybe you:

Want your child’s birthday on the wheels
Want your long-time jersey number to finally move from the court to the freeway
Or want that familiar highway number that’s carried you for years

Whatever your reason, once that number goes onto the wheels, it stops being “just two digits” and becomes part of your story.

Looking Ahead: Your Number, Your Story, 2025

In 2024, we watched 2,000 sets of Custom Numbers:

Commute through ordinary days
Cross state lines on life’s first big EV road trips
Carry families, friends, and quiet solo drives

2025 is your turn.

Maybe you’ve had a number circling in your head for years. Maybe you’re still scrolling through photos, trying to find that date. Maybe you simply want your Tesla to stop blending into every parking lot.

Whatever your reason:

If the number means something to you, it deserves a place on your wheels.

If you’ve already decided what that number is, you can see how it might look on your Tesla here:

👉 HALODISC 2 Wheel Cover Accessories for Tesla https://www.haloblk.com/collections/halodisc-2-wheel-cover-accessories-for-tesla

Next year’s “Most Popular Numbers & Colorways” list might just feature your digits.

Year in Review: Top Numbers & Colorways Chosen by Tesla Owners

The 2,000-Set Snapshot: Who’s Choosing Custom Numbers?

Top 10 Most Popular Numbers of the Year